Beverage of the Week (B.O.W)
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BOW for the Week of: February 1 to February 7, 2012
In 1985 Jim Koch launched his now iconic Sam Adams Boston Lager on Patriot’s Day in Boston. The recipe for this world famous brew is an adaptation of an old family recipe developed by Louis Koch in 1860 (Louis Koch Lager was a thriving brand out of St. Louis until Prohibition). In the year of its debut, Sam Adams Boston Lager was named the “Best Beer in America” at the Great America Beer Festival.
It’s important to understand that the beer market in the US was very different in 1985 when compared to today. Most everyone’s vision of beer was light, fizzy lager. Beers like Sam Adams Boston Lager were considered to be strange by many. The American beer climate grew through the bold efforts of Jim Koch and others in the then emerging craft beer segment. “The continued growth of the craft beer industry shows that today’s beer enthusiasts seek flavor and variety,” says Koch.
On more than one occasion have I been saved by a cool bottle of Sam Adams Boston Lager in a bar that offered primarily uninspiring brews. For that I am forever grateful!
